Today, after a successful morning meeting, I’ve spent the entire day analysing statistics and industry collected data, as well as in house data about tea. Why? Because Twinings Australia know that for a product to be profitable, and the marketing effective, you have to know so much!
Most of my clients don’t think of how colours may affect the minds of their customers… until they meet me and their branding hits an all time high. Colours are serious business! The they affect how consumers remember, associate and emotionally attach to your company.
For your business to run at a successful, profitable level, with multiple employees, there are seven key elements that should be addressed. They are the seven S’s.
SEO (aka Search Engine Optimization) is what makes your incredible work and services searchable on the internet (and we aren’t just talking about Google!). This post is a super brief overview covering some SEO basics that can help craft a long-term sustainable strategy to optimize your website for both search engines and your audience!
It’s the 21st century, digital media is everywhere, digital marketing has gone crazy, and yet impressive, stand out business cards remain a proven, key marketing communication. Every business needs them because, from a creative and entrepreneur’s standpoint, they’re absolutely essential to basic marketing principles like successful branding and networking. Sure, some rare individuals, who are totally obsessed with digital marketing ONLY, may scoff the beautiful business card and treat them as a tired relic from the print past…but in the real world of today, nothing could be further from the truth.
Everyday we are surrounded by gold. The gold is everywhere if you take the time to see it and enjoy it.
It’s in the simple moments of hearing the birds sing good morning as you check your emails in bed (like me) 😉, or when you walk out of an interview or meeting and just know that you nailed it, strolling under a heating vent when your skins a bit chilly or perhaps it’s just the smell of a really great coffee! ☕️
Understanding the challenges of small business’, we spend the time to get to know your business’ needs and endeavours before providing recommendations. From defining your target market and repositioning your business in the marketplace, through to web design, branding and social media, your consultant will provide expertise and detailed recommendations.
Branding is one of the most important aspects of any modern business, large or small, retail or wholesale. An effective brand strategy can give you a major edge in the marketplace. But what exactly does “branding” mean? How does it affect a small business like yours?