SEO (aka Search Engine Optimization) is what makes your incredible work and services searchable on the internet (and we aren’t just talking about Google!). This post is a super brief overview covering some SEO basics that can help craft a long-term sustainable strategy to optimize your website for both search engines and your audience!
Who your audience is, weather your business operates in Gippsland, Warragul, Melbourne, Australia or world wide, is a chat for another day 😉
“MAKING SURE THAT YOUR BUSINESS IS ABLE TO BE FOUND ON THE INTERNET IS AN ART FORM AND IT IS AN ONGOING EFFORT.” – Julianne Smith
- High Quality Content is Crucial. For SEO and Keywords to work to your benefit, you have to start with the basic building blocks. Step one is high quality content. You need well written content on your site that is updated regularly (introducing, blogging!). You also need to know how to strategically place keywords in that quality content to make the biggest impact.
- What is your target audience searching for? Think about the words someone would type into a search engine to find your services – not just Google either! This will help you weave keywords into your content in a natural way that doesn’t detract from the quality of what you are sharing. It will also help you be found by the audience you want attract!
- There is a difference between attracting and being attractive – WE NEED BOTH! Strategising SEO and Keywords can feel very technical and analytical. It’s an important part of building a presence on the web! This is the “attracting” part – being crawled and indexed. We also have to be attractive and present a user-friendly experience for the humans who are finding us on the web. As creatives, we have to be both attractive (for your potential clients) and attracting (SEO and Keywords).
- Your site needs to be CRAWLABLE and indexed by Google.To do a quick check, you can go to Google and type in “site:yoursite.com” to get a list of pages from your site that are currently indexed by Google.
- Start with a solid foundation. Having a technically excellent website is like having a solid foundation for your house. Your website should match your brand, be responsive, work well on all devices, load within 5 seconds, and have almost no downtime. When it comes to on-page SEO, your best bet is to focus on making sure that visitors will have a good experience when they land on your website. Make sure that your site is easy use and intuitive to navigate. When you write content, focus on being the best answer to your visitors’ questions. You want to be intentional with using keywords that your visitors are using when they search, but you ultimately want to write for visitors and not only for search engines.
- Remember – Keywords change like fashion. Staying up to date and ensuring your site is continuously found at the top of search pages can be tedious but will have a dramatic effect on your business. Post regular blogs with keywords that count. You have to treat SEO like yoga – you have to practice it on a consistent basis in order to fully benefit. It’s a constant ‘work in progress’ so the goal is to keep at it.